Privacy Policy

Last Updated: June 10, 2026

At Purelyco, your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, place an order, create an account, purchase a subscription, submit a review, contact customer support, interact with our advertisements, engage with us on social media, or otherwise use our products and services.

Please read this Privacy Policy carefully. By using our website, placing an order, purchasing a subscription, submitting information, or interacting with Purelyco, you agree to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our website, place an order, or submit personal information to us.

1. Who We Are

Throughout this Privacy Policy, the terms “Purelyco,” “we,” “us,” and “our” refer to Purelyco. The terms “you,” “your,” “customer,” “visitor,” and “user” refer to any person who visits our website, places an order, purchases a subscription, contacts us, submits information, or interacts with our services.

Purelyco operates an online store using Shopify. We may also use third-party service providers, apps, platforms, advertising tools, analytics tools, payment processors, fulfillment partners, review tools, and social media platforms to operate, market, improve, and support our business.

2. Contact Information

If you have questions about this Privacy Policy or would like to make a privacy-related request, contact us at:

Email: support@purelycowellness.com

Please include your name, email address, order number if applicable, and a clear description of your request so we can assist you.

3. Information We Collect

We may collect personal information directly from you, automatically through your use of our website, and from third-party service providers.

The types of information we may collect include:

• Name

• Email address

• Phone number

• Billing address

• Shipping address

• Order details

• Subscription details

• Payment-related information

• Customer account information

• Purchase history

• Products viewed

• Products added to cart

• Checkout activity

• Discount code usage

• Review submissions

• Photos, comments, or content you submit

• Customer service messages

• Return, refund, replacement, or money-back guarantee requests

• Digital product access information

• IP address

• Device type

• Browser type

• Operating system

• Referral source

• Approximate location based on IP address

• Website activity and usage data

• Cookie, pixel, and similar tracking information

• Advertising interaction data

• Social media interaction data

• Any other information you voluntarily provide to us

We do not intentionally collect more information than reasonably needed to operate our store, fulfill orders, provide customer support, manage subscriptions, improve our website, market our products, prevent fraud, comply with legal obligations, and protect our business.

4. Information You Provide Directly

We collect information you provide directly when you:

• Visit our website

• Place an order

• Create a customer account

• Purchase a subscription

• Manage a subscription

• Contact customer support

• Submit a return, refund, replacement, reshipment, or guarantee request

• Sign up for emails or marketing communications

• Submit a product review

• Upload a photo, comment, or testimonial

• Use a discount code

• Request access to a digital product

• Communicate with us on social media

• Participate in promotions, surveys, giveaways, or other offers

• Otherwise submit information to Purelyco

This information helps us process orders, fulfill shipments, manage subscriptions, provide support, verify eligibility for offers, communicate with you, improve our services, and operate our business.

5. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your device and browsing activity.

This may include:

• IP address

• Browser type

• Device type

• Operating system

• Pages viewed

• Products viewed

• Search activity on our site

• Items added to cart

• Checkout activity

• Links clicked

• Time spent on pages

• Referring website or ad source

• Approximate geographic location

• Cookie identifiers

• Pixel identifiers

• Session data

• Analytics data

• Advertising attribution data

We may use cookies, pixels, tags, scripts, web beacons, server-side tracking, and similar technologies to collect this information.

6. Information from Third Parties

We may receive information from third-party platforms and service providers that help us operate our store and market our products.

These may include:

• Third party applications

• Payment processors

• Shipping carriers

• Fraud prevention providers

• Email marketing providers

• SMS marketing providers, if used

• Analytics providers

• Meta, including Facebook and Instagram advertising tools

• Social media platforms, including Facebook, Instagram, TikTok, X/Twitter, and other platforms where we maintain a presence

• Customer support tools

• Discount, promotion, or affiliate tools, if used

• Other apps or service providers we use to operate our business

The information we receive may include order data, subscription data, payment status, shipping data, review data, ad interaction data, website behavior data, account information, customer support information, or other information needed to provide our services.

7. How We Use Personal Information

We may use personal information for the following purposes:

• To operate our website and online store

• To process and fulfill orders

• To process payments

• To confirm purchases

• To ship products

• To provide tracking information

• To manage subscriptions

• To process subscription renewals

• To help customers cancel, pause, skip, or modify subscriptions

• To provide customer support

• To respond to questions and requests

• To process returns, refunds, replacements, reshipments, and money-back guarantee requests

• To verify eligibility for discounts, promotions, free gifts, digital products, and guarantees

• To provide access to digital products, ebooks, downloads, codes, or links

• To collect and display product reviews

• To request reviews after purchase

• To personalize your shopping experience

• To improve our website, products, offers, and customer experience

• To measure advertising performance

• To show relevant advertisements

• To retarget website visitors or customers with advertising

• To analyze website traffic and customer behavior

• To prevent fraud, abuse, chargebacks, and unauthorized activity

• To protect our legal rights and enforce our policies

• To comply with legal, tax, accounting, regulatory, and payment processor obligations

• To communicate policy updates, order updates, subscription updates, shipping updates, and support responses

• To send marketing emails or messages where permitted by law or where you have opted in

We do not use personal information for purposes that are materially different from those described in this Privacy Policy without providing additional notice where required.

8. Shopify

Our online store is powered by Shopify.

Shopify may process personal information to help us provide our online store, checkout, payment processing, customer accounts, order management, fraud prevention, analytics, shipping, and related ecommerce services.

When you visit our store or make a purchase, Shopify may collect and process information according to its own privacy practices and its role in supporting Shopify-powered merchants.

Shopify may also provide privacy tools, cookie tools, checkout policy links, customer privacy settings, and data-sharing opt-out features that help us operate our store and comply with applicable privacy requirements.

9. Payment Information

Payment information is processed by third-party payment processors.

Purelyco does not store your full credit card number.

When you place an order or purchase a subscription, payment processors may collect and process payment details, billing information, fraud prevention data, and transaction information to authorize and complete your purchase.

Payment-related information may be used to:

• Process purchases

• Process subscription renewals

• Prevent fraud

• Handle refunds

• Respond to chargebacks

• Comply with payment processor requirements

• Comply with legal, tax, and accounting obligations

10. Subscriptions and Appstle

Purelyco may use Appstle or another subscription provider to manage subscriptions.

If you purchase a subscription, personal information may be used to:

• Create and manage your subscription

• Process recurring payments

• Generate subscription orders

• Send subscription-related notices

• Allow you to cancel, pause, skip, or modify your subscription

• Update payment or shipping information

• Provide subscription support

• Prevent subscription abuse, fraud, or chargeback misuse

Subscription-related information may include:

• Name

• Email address

• Shipping address

• Billing information

• Product selected

• Delivery frequency

• Subscription status

• Renewal date

• Order history

• Cancellation, pause, skip, or modification activity

• Payment status

Subscription orders are also subject to our Subscription Policy.

11. Website Design, Landing Pages, and GemPages

Purelyco may use GemPages or other page-building tools to create and manage website pages, landing pages, product pages, promotional pages, and other website content.

These tools may process limited website interaction, page performance, form, or browsing-related data as needed to display pages, improve site performance, support checkout flows, or help us understand how visitors interact with our website.

12. Reviews and Judge.me

Purelyco may use Judge.me or other review tools to request, collect, display, manage, and verify product reviews.

If you submit a review, we may collect and display information such as:

• Your name or display name

• Email address

• Product purchased

• Review rating

• Review text

• Photos or videos you submit

• Date of review

• Verification status

• Other information you choose to include

Reviews may be visible publicly on our website or through review-related services.

Do not include sensitive personal information, medical information, private contact information, or anything you do not want publicly visible in a review.

We may use reviews and testimonials in accordance with our Terms of Service and applicable law.

13. Fulfillment and Supliful

Purelyco may use Supliful or other fulfillment partners to produce, prepare, package, and ship customer orders.

To fulfill your order, we may share necessary information such as:

• Name

• Shipping address

• Phone number, if needed for delivery

• Email address, if needed for fulfillment or shipping updates

• Product ordered

• Quantity ordered

• Order number

• Shipping method

• Delivery instructions, if provided

Fulfillment partners use this information to process, produce, pack, ship, track, and support your order.

14. Shipping Carriers

We may share information with shipping carriers and logistics providers to deliver your order.

This information may include:

• Name

• Shipping address

• Phone number, if provided or required

• Email address, if needed for tracking updates

• Order number

• Package details

• Shipping method

• Delivery instructions

Shipping carriers may use this information to transport, deliver, track, investigate, return, or resolve delivery issues related to your order.

15. Meta Ads, Facebook, and Instagram

Purelyco may use Meta advertising tools, including Facebook and Instagram advertising technologies, to measure ad performance, understand website activity, improve campaigns, and show relevant ads.

These tools may include:

• Meta Pixel

• Meta Conversions API

• Cookies

• Tracking pixels

• Event tracking

• Ad attribution tools

• Retargeting tools

• Custom audience tools

• Lookalike audience tools

Depending on your settings, device, browser, consent choices, and applicable law, these tools may collect or receive information such as:

• Website visits

• Products viewed

• Pages viewed

• Items added to cart

• Checkout events

• Purchase events

• Approximate location

• Browser and device information

• IP address

• Email address or phone number in hashed form where applicable

• Ad clicks

• Ad impressions

• Referral source

• Cookie or pixel identifiers

We may use this information to:

• Measure advertising performance

• Understand which ads led to visits or purchases

• Improve advertising campaigns

• Show more relevant ads

• Retarget visitors who interacted with our website

• Build advertising audiences where permitted

• Reduce irrelevant advertising

Meta may process information according to its own privacy practices and advertising terms.

You can manage certain advertising preferences through your Facebook, Instagram, browser, device, and cookie settings.

16. Organic Social Media

Purelyco may maintain organic social media accounts on platforms such as:

• Facebook

• Instagram

• TikTok

• X/Twitter

• YouTube, if used

• Pinterest, if used

• Other social media platforms

If you interact with us on social media, we may see or collect information such as:

• Your username

• Public profile information

• Comments

• Likes

• Shares

• Direct messages

• Tags

• Mentions

• Reviews

• Photos, videos, or other content you share with us

• Public engagement with our posts

Social media platforms may independently collect and process your information according to their own privacy policies. We do not control how those platforms collect, use, or share your information.

Do not send sensitive personal information, payment information, medical information, or private account information through public social media comments.

17. Email and Marketing Communications

If you sign up for emails, place an order, create an account, purchase a subscription, or otherwise provide your email address, we may send you transactional or marketing communications where permitted by law.

Transactional communications may include:

• Order confirmations

• Shipping confirmations

• Tracking updates

• Payment confirmations

• Subscription notices

• Renewal notices

• Cancellation confirmations

• Customer support responses

• Refund or replacement updates

• Digital product access instructions

• Policy updates

Marketing communications may include:

• Product updates

• Promotions

• Discounts

• New product announcements

• Educational content

• Recipe content

• Brand updates

• Abandoned cart reminders, where permitted

• Winback or retargeting messages, where permitted

You can unsubscribe from marketing emails using the unsubscribe link in our emails.

Unsubscribing from marketing emails does not stop transactional emails related to orders, subscriptions, customer service, shipping, payment, account activity, or legal notices.

18. SMS or Text Messages

If Purelyco offers SMS or text message marketing and you opt in, we may use your phone number to send text messages related to promotions, order updates, subscription updates, or other communications.

You may opt out of SMS messages using the instructions provided in the message, such as replying STOP, where applicable.

Message and data rates may apply.

We will not send marketing SMS messages unless you have provided consent where required.

19. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, web beacons, local storage, and similar technologies.

These technologies may help us:

• Operate the website

• Keep items in your cart

• Remember preferences

• Support checkout

• Keep your account secure

• Process orders

• Analyze traffic

• Measure website performance

• Understand customer behavior

• Detect fraud

• Measure advertising performance

• Retarget visitors with ads

• Personalize content or offers

Types of cookies and technologies we may use include:

• Essential cookies

• Functional cookies

• Analytics cookies

• Advertising cookies

• Security cookies

• Preference cookies

• Checkout cookies

• Subscription-related cookies

• Review-related cookies

You can manage cookies through your browser settings, device settings, and any cookie banner or privacy tools available on our website.

Some cookies are necessary for the website to function. Blocking cookies may affect your ability to use parts of our website, including cart, checkout, account, subscription, or payment features.

20. Targeted Advertising and Data Sharing

We may use personal information and website activity to support targeted advertising, retargeting, ad measurement, audience creation, and campaign optimization.

Depending on applicable law, this activity may be considered “sharing,” “targeted advertising,” or “cross-context behavioral advertising.”

We may share or make available certain information to advertising and analytics partners, including Meta, to help us measure and improve advertising.

This information may include:

• Website activity

• Product views

• Cart activity

• Purchase events

• Device information

• Browser information

• IP address

• Cookie identifiers

• Hashed contact information, where applicable

• Advertising interaction data

We do not sell your personal information for money.

However, some privacy laws define “sale” or “sharing” broadly and may consider certain advertising or analytics disclosures to be a sale, share, or targeted advertising activity.

You may have the right to opt out of certain targeted advertising, sharing, or sale-like activity depending on your state or jurisdiction.

21. How We Disclose Personal Information

We may disclose personal information to service providers and third parties that help us operate our business.

These may include:

• Shopify

• Payment processors

• Subscription providers, including Appstle

• Page-building providers, including GemPages

• Review providers, including Judge.me

• Fulfillment partners, including Supliful

• Shipping carriers

• Email marketing providers

• SMS providers, if used

• Customer support tools

• Analytics providers

• Advertising platforms, including Meta

• Fraud prevention providers

• Website hosting and infrastructure providers

• Data storage providers

• Professional advisors

• Legal, accounting, tax, or compliance providers

• Government authorities or law enforcement when required by law

• Business transfer parties in the event of a merger, sale, financing, acquisition, restructuring, or similar transaction

We disclose information only as reasonably necessary for the purposes described in this Privacy Policy, unless you consent to another use or disclosure.

22. Legal Bases for Processing

Depending on where you live, we may rely on different legal bases to process personal information.

These may include:

• Your consent

• Performance of a contract with you

• Compliance with legal obligations

• Our legitimate business interests

• Fraud prevention and security

• Protection of legal rights

• Processing necessary to provide requested services

Examples include:

• We process order information to fulfill your purchase.

• We process subscription information to manage recurring billing and shipments.

• We process payment information to complete transactions.

• We process customer support information to respond to requests.

• We process website activity to improve our website and measure advertising.

• We process certain information to prevent fraud, abuse, chargebacks, and unauthorized activity.

23. Data Retention

We keep personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

• Order history

• Subscription status

• Customer account status

• Customer support requests

• Refund, replacement, or guarantee claims

• Legal obligations

• Tax and accounting obligations

• Fraud prevention needs

• Chargeback or dispute history

• Warranty, policy, or compliance requirements

• Business recordkeeping needs

We may retain certain information even after an account is closed, subscription is canceled, or order is completed when necessary to comply with legal obligations, resolve disputes, prevent fraud, enforce policies, or maintain business records.

24. Data Security

We take reasonable administrative, technical, and organizational measures to help protect personal information.

However, no method of internet transmission, electronic storage, payment processing, or website operation is completely secure.

We cannot guarantee absolute security of your personal information.

You are responsible for keeping your account login details secure and for notifying us if you believe your account or information has been compromised.

25. Your Privacy Choices

Depending on where you live, you may have rights or choices regarding your personal information.

These may include the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of personal information

• Request a copy of certain personal information

• Opt out of marketing emails

• Opt out of SMS marketing, if applicable

• Opt out of certain targeted advertising

• Opt out of certain sale or sharing of personal information, where applicable

• Limit certain uses of sensitive personal information, where applicable

• Withdraw consent where processing is based on consent

• Appeal a privacy request decision, where applicable

To submit a privacy request, contact us at:

Email: support@purelycowellness.com

We may need to verify your identity before completing your request.

Some requests may be limited by law, fraud prevention needs, security requirements, payment processing requirements, tax obligations, legal obligations, order fulfillment needs, or other permitted reasons.

26. U.S. State Privacy Rights

Certain U.S. state privacy laws may provide residents with additional privacy rights.

Depending on your state of residence, you may have the right to:

• Know what personal information we collect

• Know how we use personal information

• Know what categories of personal information we disclose

• Request access to personal information

• Request correction of inaccurate personal information

• Request deletion of personal information

• Request portability of certain personal information

• Opt out of certain targeted advertising

• Opt out of certain sale or sharing of personal information

• Limit certain uses of sensitive personal information, where applicable

• Not be discriminated against for exercising privacy rights

• Appeal a denied request, where applicable

To exercise these rights, contact us at support@purelycowellness.com.

We will respond as required by applicable law.

27. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, phone number, billing address, shipping address, IP address, and account identifiers

• Customer records information, such as billing details, shipping details, purchase history, and payment-related information

• Commercial information, such as products purchased, viewed, added to cart, or reviewed

• Internet or electronic network activity, such as website activity, device information, browser information, and advertising interaction data

• Geolocation information, such as approximate location based on IP address or shipping address

• Inferences, such as preferences, purchase interests, or advertising segments

• User-generated content, such as reviews, comments, photos, or testimonials you submit

• Sensitive personal information, only where necessary and permitted, such as account login credentials or payment-related information processed through secure providers

We may use these categories for the purposes described in this Privacy Policy.

We may disclose these categories to:

• Ecommerce platforms

• Payment processors

• Subscription providers

• Fulfillment partners

• Shipping carriers

• Review platforms

• Advertising partners

• Analytics providers

• Customer support providers

• Fraud prevention providers

• Professional advisors

• Government authorities when required by law

We do not sell personal information for money.

We may share certain information for targeted advertising or cross-context behavioral advertising, which may be considered “sharing” under California law.

California residents may request to opt out of certain sale or sharing activity by contacting us at support@purelycowellness.com or using any available data-sharing opt-out tool on our website, if provided.

28. Sensitive Personal Information

We do not intentionally collect sensitive personal information unless it is necessary to provide our services, process payments, secure accounts, prevent fraud, or comply with law.

Please do not submit sensitive personal information to us unless necessary.

Sensitive personal information may include:

• Government identification numbers

• Full payment card details

• Account login credentials

• Health or medical information

• Precise geolocation

• Racial or ethnic origin

• Religious beliefs

• Biometric information

• Information about children

Do not send medical information, payment card numbers, passwords, or other sensitive information through public comments, reviews, social media messages, or unsecured channels.

29. Children’s Privacy

Our website and products are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us at support@purelycowellness.com and we will review the request.

30. International Visitors

Purelyco currently ships within the United States only.

However, people outside the United States may still be able to access our website or social media pages.

If you access our website from outside the United States, you understand that your information may be processed in the United States or other locations where our service providers operate.

By using our website, you acknowledge that privacy laws in those locations may differ from the laws in your country or region.

31. Data Transfers

We may transfer, store, or process personal information in the United States and other locations where our service providers operate.

These service providers may include ecommerce platforms, payment processors, subscription providers, fulfillment partners, advertising providers, analytics providers, and other business tools.

Where required, we use reasonable measures designed to protect personal information when transferred.

32. Do Not Track and Global Privacy Controls

Some browsers offer “Do Not Track” signals.

Because there is not a consistent industry standard for responding to Do Not Track signals, our website may not respond to them in a uniform way.

Where required by applicable law and supported by our website or privacy tools, we may recognize certain browser-based opt-out preference signals, such as Global Privacy Control, for applicable opt-out rights.

You may also use any privacy, cookie, or data-sharing opt-out tools available on our website.

33. Managing Cookies and Advertising Preferences

You may manage cookies and advertising preferences through:

• Your browser settings

• Your device settings

• Any cookie banner or privacy controls on our website

• Meta ad preferences

• Facebook ad settings

• Instagram ad settings

• TikTok ad settings

• X/Twitter ad settings

• Google ad settings, if applicable

• Industry opt-out tools, where available

Blocking or deleting cookies may affect certain website features, including cart, checkout, account, subscription, and personalization features.

34. Third-Party Links

Our website, emails, social media pages, ads, or content may contain links to third-party websites, apps, platforms, or services.

We are not responsible for the privacy practices, content, security, or policies of third parties.

If you click a third-party link, your interaction is governed by that third party’s terms and privacy policy.

35. User-Generated Content

If you submit reviews, photos, comments, testimonials, social media tags, or other content, that content may become publicly visible.

Public content may be viewed, collected, used, or shared by others.

Please do not include personal information, medical information, payment information, or anything private in public reviews, comments, or social media posts.

We may use user-generated content in accordance with our Terms of Service and applicable law.

36. Fraud Prevention and Policy Enforcement

We may use personal information to detect, prevent, and respond to:

• Fraud

• Payment abuse

• Chargeback abuse

• Refund abuse

• Promotion abuse

• Subscription abuse

• Duplicate accounts

• Unauthorized reseller activity

• Suspicious orders

• Security incidents

• Violations of our policies

• Violations of our Terms of Service

This may include reviewing order history, billing information, shipping information, IP address, device information, communication history, refund history, chargeback history, and account activity.

37. Legal Compliance and Disclosures

We may use or disclose personal information when we believe it is necessary to:

• Comply with applicable law

• Respond to legal requests

• Comply with court orders

• Cooperate with law enforcement

• Protect our rights

• Protect customer safety

• Prevent fraud

• Enforce our policies

• Resolve disputes

• Respond to chargebacks

• Protect our business, customers, service providers, or others

38. Business Transfers

If Purelyco is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.

If this happens, we will take reasonable steps to ensure personal information continues to be handled in a manner consistent with this Privacy Policy or as required by law.

39. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a revised “Last Updated” date.

If we make material changes, we may provide additional notice where required, such as by email, website notice, account notice, or another appropriate method.

Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

40. Relationship to Other Policies

This Privacy Policy should be read together with our other policies, including:

• Terms of Service

• Shipping Policy

• Return, Refund & Replacement Policy

• Subscription Policy

• 30-Day Money-Back Guarantee Policy

• Contact Policy, if applicable

If this Privacy Policy conflicts with any non-waivable privacy law, the applicable law will control.

41. Contact Us

For privacy questions, data requests, order privacy concerns, marketing opt-out help, subscription privacy questions, or other privacy-related support, contact us at:

Email: support@purelycowellness.com
Contact Page: [insert contact page link]
Mailing Address: [insert business mailing address, if applicable]

Please include your name, email address, order number if applicable, and a clear description of your request.